Why Complete a Marketing Essentials Certificate?
The Marketing Certificate program focuses on the skills and attitudes necessary for successful marketing. This certificate prepares students with the necessary skills required to conduct essential marketing functions.
| Course Number | Course Title | Units |
| Core Curriculum Courses
(Required) |
||
| BUS 078B |
Business
Communications |
3 |
| MKT 056A |
Marketing Principles |
3 |
| MKT 056B |
Marketing Strategies |
3 |
| MKT 060 | International Marketing | 3 |
| MKT 081A | Advertising Principles |
3 |
| Complete 1 unit from the following: |
||
| BUS 077A |
Customer
Relationship Management |
1 |
| MKT 035 |
Marketing
Research Strategies |
.5 |
| MKT 036 |
The
Marketing Plan |
.5 |
| MKT 037 | Professional
Event Planning |
.5 |
| MKT 059A |
Public
Relations Basics |
.5 |
| MKT 059B |
Media Relations Basics | .5 |
| MKT 062 |
Global Exporting and
Importing |
1 |
| MKT 070A | Keys to Successful Product
Launch |
.5 |
| MKT 072 | Social Medial Marketing |
1 |
| MKT 072A | Blogging for Business |
.5 |
| MKT 072B | Podcast Marketing |
.5 |
| MKT 081B | Getting Your First Customer |
.5 |
| MKT 081C | Developing Sales Lead
Programs |
.5 |
| MKT 081D | Developing an Ad Campaign |
.5 |
| MKT 084A | Search Engine Marketing |
1 |
| MKT 084B |
E-Mail Marketing |
.5 |
| MKT 088 | How to Sell Products
Internationally |
.5 |
| Total Program Certificate Requirements | 16 |