Marketing Communications Specialist Certificate
Mission College offers a 16-unit Marketing Communications Specialist Certificate to students who successfully complete 16 or more units of course work as outlined below. This certificate prepares students with the necessary skills required to conduct marketing communications.| Course Number | Course Title | Units |
| Core Curriculum Courses
(Required) |
||
| BUS or MGMT 037 |
Fundamentals of Project
Management |
3 |
| BUS 078B |
Business Comunications | 3 |
| MKT 056A |
Marketing Principles |
3 |
| Choose a minimum of 6 units from the following: | ||
| MKT 059 | Effective Public Relations |
3 |
| MKT 081 | Direct Marketing |
3 |
| MKT 081A | Advertising Principles |
3 |
| MKT 084 | Internet Marketing |
3 |
| MKT 083A | Business Presentations Using Powerpoint |
3 |
| Choose a minimum of 1 unit from the
following: |
||
| BUS 077A |
Maxmizing
Sales With Salesforce.com |
1 |
| BUS 078E |
Persuasive Business Writing |
1 |
| BUS 078H |
Writing
Effective E-Mail for Business |
1 |
| MKT 036 |
The
Marketing Plan |
.5 |
| MKT 037 |
Professional
Event Planning |
.5 |
| MKT 038 |
Copywriting
Techniques |
1 |
| MKT
072 |
Social
Media Marketing |
.5 |
| MKT
072A |
Blogging
for Business |
.5 |
| MKT 081C | Developing Sales Lead Programs |
.5 |
| MKT 084A | Search Engine Marketing |
.5 |
| MKT 084B | E-Mail Marketing |
.5 |
| Total Program Certificate Requirements | 16 |