
Why Complete a Marketing Communications Specialist
Certificate?
Career Options
Marketing Communications Specialist Certificate
Mission College offers a 16-unit Marketing Communications Specialist Certificate to students who successfully complete 16 or more units of course work as outlined below. This certificate prepares students with the necessary skills required to conduct marketing communications.| Course Number | Course Title | Units |
| Core Curriculum Courses
(Required) |
||
| BUS or MGMT 037 |
Fundamentals of Project
Management |
3 |
| BUS 078B |
Business Communications | 3 |
| MKT 056A |
Marketing Principles |
3 |
| MKT 204 |
Marketing Communications Internship |
1-3 |
| Choose a minimum of 3 units from the following: | ||
| MKT 059 | Effective Public Relations |
3 |
| MKT 070 | Product Management Essentials |
3 |
| MKT 081 | Direct Marketing |
3 |
| MKT 081A | Advertising Principles |
3 |
| MKT 084 | Internet Marketing |
3 |
| MKT 083A | Business Presentations Using Powerpoint |
3 |
| Choose a minimum of 3 units from the
following: |
||
| BUS 077A |
Maxmizing
Sales With Salesforce.com |
1 |
| BUS 078E |
Persuasive Business Writing |
1 |
| BUS 078H |
Writing
Effective E-Mail for Business |
1 |
| MKT 036 |
The
Marketing Plan |
.5 |
| MKT 037 |
Professional
Event Planning |
.5 |
| MKT 038 |
Copywriting
Techniques |
1 |
| MKT 059A | Public Relations Basics |
.5 |
| MKT 059B | Media Training |
.5 |
| MKT 070A | Keys to Successful Product
Launch |
.5 |
| MKT
072 |
Social
Media Marketing |
1 |
| MKT
072A |
Blogging
for Business |
.5 |
| MKT 072B | Podcast Marketing | .5 |
| MKT 081C | Developing Sales Lead Programs |
.5 |
| MKT 081D | Developing an Ad Campaign |
.5 |
| MKT 084A | Search Engine Marketing |
1 |
| MKT 084B | E-Mail Marketing |
.5 |
| Total Program Certificate Requirements | 16 |