Marketing

Why Complete a Marketing Communications Specialist Certificate?

Career Options

Marketing Communications Specialist Certificate 

Mission College offers a 16-unit Marketing Communications Specialist Certificate to students who successfully complete 16 or more units of course work as outlined below.  This certificate prepares students with the necessary skills required to conduct marketing communications. 
 
Course Number Course Title Units 
Core Curriculum Courses (Required)


BUS or MGMT 037
Fundamentals of Project Management
3
BUS 078B
Business Communications 3
MKT 056A
Marketing Principles
3
MKT 204
Marketing Communications Internship
1-3



Choose a minimum of 3 units from the following:

MKT 059 Effective Public Relations
3
MKT 070 Product Management Essentials
3
MKT 081 Direct Marketing
3
MKT 081A Advertising Principles
3
MKT 084 Internet Marketing
3
MKT 083A Business Presentations Using Powerpoint
3



Choose a minimum of 3 units from the following:


BUS 077A
Maxmizing Sales With Salesforce.com
1
BUS 078E
Persuasive Business Writing
1
BUS 078H
Writing Effective E-Mail for Business
1
MKT 036
The Marketing Plan
.5
MKT 037
Professional Event Planning
.5
MKT 038
Copywriting Techniques
1
MKT 059A Public Relations Basics
.5
MKT 059B Media Training
.5
MKT 070A Keys to Successful Product Launch
.5
MKT 072
Social Media Marketing
1
MKT 072A
Blogging for Business
.5
MKT 072B Podcast Marketing .5
MKT 081C Developing Sales Lead Programs
.5
MKT 081D Developing an Ad Campaign
.5
MKT 084A Search Engine Marketing
1
MKT 084B E-Mail Marketing
.5



Total Program Certificate Requirements
16

Board Approval Date:  9/26/10

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