is an Internship?
MKT 204 Marketing Communications Internship
Internships are 1-3 unit courses that include a minimum of 40
hours of supervised work experience related to a student’s major or
career goal for which the student earns academic credit. The work
experience may be part-time or full-time, paid or unpaid, and primarily
in an off-campus environment. Important elements structured into
the experience which distinguish it from a short-term job or volunteer
work are an intentional self-directed learning strategy, reflection -
both verbal and written, and an emphasis on professional
MKT 204 is intended for
students who will complete a Marketing Communications Specialist
Certificate and is taken in the last semester when completing the
certificate. In this class, the student is introduced to the workplace,
workload and environment of marketing communications. The student is
able to use information provided from other class work and develops a
foundation for future employment.
completion of the course
the student should be able to:
1. Describe the employment requirements for marketing
2. Perform basic marketing communications skills in the workplace
3. Successfully undergo an appraisal of his/her work by a workplace
Examples of internship
assignments: Write press releases,
marketing materials or web content. Develop/manage social media
campaigns. Draft company or sales presentations. Update
website materials. Coordinate email or ad campaigns.
are the Deliverables for Each Internship?
learning objectives and job description (if needed)
paper (Organizational analysis, Transferable skills, Executive summary)
and student evaluations
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