MKT 084B:  Email Marketing  - Apply & Register Now

Course Overview:
This course provides an overview of email marketing including how to design an email campaign and evaluate its effectiveness. Credit/No Credit Option.

You Will Learn:

• Email marketing basics
  
• Email marketing options
• Best practices in email marketing
  
• How to develop an email marketing strategy.
  

Who Should Enroll:

• Marketing students
• Business students with a desire to understand email marketing and how it is used in business
  
• Business owners looking to promote their business
  
• Person interested in switching careers and who needs a solid understanding of marketing
• Employees new to marketing or in need of a refresher course.

Time: Saturdays, May 5 and 19, 2012; 8 - 10 am with 5 hours of coursework on the Internet in-between

Section:  18215

Instructor: Neera Varma

About the Instructor: Neera Varma has expertise in market research, marketing communications and new business development.  She previously worked as VP of Marketing for Zurich Financial Services, Inc. and Reliance National Insurance Company where she formulated regional sales strategies and developed distributor channel sales incentives.  Neera has an MBA from University of Chicago in Marketing and Corporate Strategy and a BA in Economics and Statistics also from University of Chicago.

Apply & Register Now

Mission College : phone 408-988-2200 | 3000 Mission College Boulevard Santa Clara, CA 95054-1897