MKT 084B:  Email Marketing

Take this class to learn more about:

• Email marketing basics
  
• Email marketing options
• Best practices in email marketing
  
• Developing an email marketing strategy.
  

Course Overview:
This course provides an overview of email marketing including how to design an email campaign and evaluate its effectiveness. Credit/No Credit Option.

Time: Saturdays, February 20 and 27, 2010; 8:15am - 12:30pm
Instructor: Neera Varma

About the Instructor: Neera Varma has expertise in market research, marketing communications and new business development.  She previously worked as VP of Marketing for Zurich Financial Services, Inc. and Reliance National Insurance Company where she formulated regional sales strategies and developed distributor channel sales incentives.  Neera has an MBA from University of Chicago in Marketing and Corporate Strategy and a BA in Economics and Statistics also from University of Chicago.

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