Learn More About
Marketing and Why It Is Important
MKT 084A: Search Engine Marketing
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& Register Now
Course
Overview:
This
course provides an overview of search engine marketing including both
advertising and optimization strategies. Credit/No
Credit Option.
You Will Learn:
- Search engine
marketing basics
- Search engine
optimization strategies
- Search engine
advertising options
- Developing a
search engine marketing strategy.
Who Should Enroll:
- Marketing
students
- Business
students with a desire to understand their how to market a business
- Business owners
looking to expand their business to new customers
- Persons
interested in switching careers and who need a solid understanding of search
engine marketing
- Employees new to marketing who
need to understand new marketing approaches.
Time: Saturdays, December 1 and
15, 8am - 12:30pm plus 10 hours of coursework online between classes.
Section:
21991
Instructor: Drew McCormick
About
the Instructor: Drew
McCormick has more than 12 years experience in marketing and
international business. He previously worked with start up
companies in Tokyo and has been a marketing consultant specializing in
online communications for the past 10 years. working for
companies such as Borland, Talk City, Trend Micro, Adaptec, Apple
Computer, Rohto Pharmaceutical, Softmap Products and Activant
Solutions. Drew has an MBA from Yale University School of
Management and
a B.A. in Physics from Reed College.
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& Register Now
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3000 Mission College Boulevard Santa Clara, CA 95054-1897