MKT 084A: Search Engine Marketing
Take this class to learn more about:
- Search engine
marketing basics
- Search engine
optimization strategies
- Search engine
advertising options
- Developing a
search engine marketing strategy.
Course
Overview:
This
course provides an overview of search engine marketing including both
advertising and optimization strategies. Credit/No
Credit Option.
Time: Saturday, November 14 and 21; 8:15am - 12:30pm
Instructor: Drew McCormick
About the Instructor: Drew
McCormick has more than 12 years experience in marketing and
international business. He previously worked with start up
companies in Tokyo and has been a marketing consultant specializing in
online communications for the past 10 years. working for
companies such as Borland, Talk City, Trend Micro, Adaptec, Apple
Computer, Rohto Pharmaceutical, Softmap Products and Activant
Solutions. Drew has an MBA from Yale University School of
Management and
a B.A. in Physics from Reed College.
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