MKT 084:  Internet Marketing  Online  - Apply & Register Now

Course Overview:
This course is designed for students interested in learning more about internet marketing strategies and applications. Internet marketing, also known as web marketing, online marketing or e-marketing, refers to marketing a business, product, or service over the Internet. This course is delivered online and available from anywhere. Credit/No Credit Options available.

You Will Learn:

• The latest trends in online marketing and advertising including what is search engine optimization -- organic and paid, banner ads, social media trends and blogging
• Business-to-Business (B2B) and business-to-consumer (B2C) Internet marketing strategies.
• How to develop effective Internet marketing plans
• Creative and technical aspects of Internet marketing
  
• Methods and techniques to measure/assess Internet marketing effectiveness.
  
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Who Should Enroll:

• Marketing students
• Business students with a desire to understand their business via the Internet
• Business owners looking to expand their business via the Internet
• Person interested in switching careers and who needs a solid understanding of marketing
• Employees new to marketing or in need of a refresher course.
  

Mission College : phone 408-988-2200 | 3000 Mission College Boulevard Santa Clara, CA 95054-1897