MKT 084: Internet Marketing
Take this class to learn more about:
- The latest
trends in online advertising
- Developing an
Internet marketing plan
- Techniques for
assessing Internet marketing effectiveness
- B2B and B2C
internet marketing strategies.
Course
Overview:
This
course will introduce students to the marketing application of
developing information and communication technologies especially, the
Internet. It will also examine how advanced technologies affect
marketing functions. Consideration will be given to the
development of an organization's marketing strategies in this dynamic
environment. Credit/No
Credit Option.
Date: June 17 - July 24, 2008
Time: Tuesdays, Wednesdays, Thursdays, 7-10:10pm
Instructor: Neera Varma
About the Instructor: Neera
Varma has expertise in market research, marketing communications and
new business development. She previously worked as VP of
Marketing for Zurich Financial Services, Inc. and Reliance National
Insurance Company where she formulated regional sales strategies and
developed distributor channel sales incentives. Neera has an MBA
from University of Chicago in Marketing and Corporate Strategy and a BA
in Economics and Statistics also from University of Chicago.