Marketing
 

MKT 081D:  Developing an Ad Campaign

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Course Overview:
This course provides step-by-step instruction on how to develop an ad campaign.  Real world examples are used to illustrate each step.  Credit/No Credit Option.

Time: Fridays, November 11 and 18, 8AM - 12:30PM
Section:  12767
Instructor:
Valorie Carpenter

About the Instructor: Valorie Carpenter has more than 25 years experience in leading marketing organizations including both startup and large corporations in the consumer package goods and technology industries.  She has also run her own marketing consulting business and published extensively on marketing topics.  Valorie has an MBA from Stanford University and a B.S. in Business with departmental honors in Marketing from Indiana University.

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