MKT 072: Social Media Marketing - Apply
& Register Now
Course
Overview:
This
course examines the latest trends in social media marketing and how
marketers can leverage social media networks and web applications to
meet marketing goals. Credit/No
Credit Option.
You Will Learn:
- How to develop a
social media
marketing campaign
- Pros and cons of
using various social media networks, web applications and other tools
- How to develop
marketing goals
for social media programs
- How companies
have been successful with social media marketing.
Who Should Enroll:
- Marketing
students
- Business
students with a desire to understand their business via the social media
- Business owners
looking to expand their business via the social media
- Person
interested in switching careers and who needs a solid understanding of
social media marketing
- Employees new to
marketing or interested in exploring marketing as a career option.
Time: Saturday,
April 28 and May 12, 1 -
5 pm, plus 10 hours of coursework on the Internet in-between
Section: 18212
Instructor: Drew McCormick
About
the Instructor: Drew
McCormick has more than 12 years experience in marketing and
international business. He previously worked with start up
companies in Tokyo and has been a marketing consultant specializing in
online communications for the past 10 years. working for
companies such as Borland, Talk City, Trend Micro, Adaptec, Apple
Computer, Rohto Pharmaceutical, Softmap Products and Activant
Solutions. Drew has an MBA from Yale University School of
Management and
a B.A. in Physics from Reed College.
Apply
& Register Now
Mission College : phone 408-988-2200 |
3000 Mission College Boulevard Santa Clara, CA 95054-1897