MKT 070: Product Management Essentials
Take this class to learn more about:
- New product
development
- Market planning
and assessment
- How to launch
new products.
Course Overview:
This course provides
an in-depth understanding of the requirements, issues, and tools
involved in marketing products and services. Topics include new
product development, branding, packaging, product line extensions, and
strategic change over the product life cycle. Credit/No Credit
Option.
Date: June 3 - July 10, 2008
Time: Tuesdays, Wednesdays, Thursdays, 6-9pm
Instructor: Susie Faries
About the Instructor: Susie
Faries has more than 20 years experience in marketing services and
business development. Most recently Susie has been a business
development consultant for a number of medical device companies and an
ambulatory surgery center, and also been VP of Marketing for American
Medical Response corporation. She has expertise in the entire
marketing function including market planning, strategy, research and
distribution. She has also run her own marketing consulting
business and published on marketing topics. Susie has an MBA from
Regis University and a BA in English and Marketing from Roanoke College
in Virginia.