MKT 059A: Public Relations Basics
Take this class to learn more about:
- The public
relations function
- How to analyze a
target audience and draft appropriate communications
- Develop a public
relations campaign.
Course
Overview:
This
course provides an overview of public relations including a step by
step approach to developing a PR campaign. Credit/No
Credit Option.
Time: Friday, March 6, 8:30AM - 6:30PM
(Spring 2009)
Section: 61680
Instructor: Valorie Carpenter
About the Instructor: Valorie
Carpenter has more than 25 years experience in leading marketing
organizations including both startup and large corporations in the
consumer package goods and technology industries. She has also
run her own marketing consulting business and published extensively on
marketing topics. Valorie has an MBA from Stanford University and
a B.S. in Business with departmental honors in Marketing from Indiana
University.
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