MKT 059A: Public Relations Basics - Apply
& Register Now
Course
Overview:
This
course provides an overview of public relations including a step by
step approach to developing a PR campaign. Credit/No
Credit Option.
You Will Learn:
- What public
relations is and how it is used by businesses
- How to analyze a
target audience and draft appropriate communications
- How to develop a
public
relations campaign.
Who Should Enroll:
- Marketing
students
- Business
students with a desire to understand public relations and how it is
used in business
- Business owners
looking to promote their business
- Person
interested in switching careers and who needs a solid understanding of
marketing
- Employees new to
marketing or in need of a refresher course.
Time: Fridays,
March 2 and 9, 8AM - 12:30PM
Section: 18211
Instructor: Valorie Carpenter
About
the Instructor: Valorie
Carpenter has more than 25 years experience in leading marketing
organizations including both startup and large corporations in the
consumer package goods and technology industries. She has also
run her own marketing consulting business and published extensively on
marketing topics. Valorie has an MBA from Stanford University and
a B.S. in Business with departmental honors in Marketing from Indiana
University.
Apply
& Register Now
Mission College : phone 408-988-2200 |
3000 Mission College Boulevard Santa Clara, CA 95054-1897