Course Overview:
This course will allow students to learn the elements of a business plan, how to write a good marketing plan and methods for implementing and evaluating the marketing plan.  Credit/No Credit Option.

You Will Learn:

• How a marketing plan is used
  
• How a marketing plan relates to a business plan
  
• The key components of a marketing plan
  
• Implementing and evaluating a marketing plan.
  

Who Should Enroll:

• Marketing students
• Business students with a desire to understand the marketing plan and how it is used in business
• Business owners looking to promote their business
• Person interested in switching careers and who needs a solid understanding of marketing
• Employees new to marketing or in need of a refresher course.

Time: Saturdays, October 20 and November 3, 8 - 10AM plus 5 hours of coursework online between classes 
Section:  22858
Instructor: Melanie Meyer

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Mission College | 3000 Mission College Boulevard Santa Clara, CA 95054-1897