MKT 036:  The Marketing Plan

Take this class to learn more about:

• How a marketing plan is used
  
• How a marketing plan relates to a business plan
  
• The key components of a marketing plan
  
• Implementing and evaluating a marketing plan.
  

Course Overview:
This course will allow students to learn the elements of a business plan, how to write a good marketing plan and methods for implementing and evaluating the marketing plan.  Credit/No Credit Option.

Time: Saturday, September 19 andf 26, 8:15AM - 12:30PM 
Section:  83167
Instructor: Lynn Hunsaker

About the Instructor: Lynn Hunsaker is founder of ClearAction and associate partner at Marketing Operations Partners.  In 20 years at Applied Materials, Business Insights, Tragon, and Sonoco, Lynn directed product management, alliances, market research, marcom, customer satisfaction improvement, metrics, quality tools, recognition and executive incentive programs, process improvement and change management.  Lynn is an AMA Professional Certified Marketer, ASQ Certified Quality Manager, and past president of the Silicon Valley American Marketing Association.  Lynn has an MBA from Vanderbilt University and a B.S. in Marketing from Brigham Young University.

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