MKT 031: How To Price Products
Take this class to learn more about:
Course
Overview:
This
course provides a composite of pricing strategies. Each strategy
is examined for its underlying assumptions and relevance in specific
situations. The applications of different strategies is
illustrated with the help of examples from pricing literature.
The course will summarize each strategy by giving its definition,
objectives, requirements, and expected results. Credit/No
Credit Option.
Time: Saturdays, March 6 and 13, 8:15am - 12:30pm
(Spring
2010)
Instructor: Drew McCormick
About the Instructor: Drew McCormick has more than 12 years experience in marketing and international business. He previously worked with start up companies in Tokyo and has been a marketing consultant specializing in online communications for the past 10 years. working for companies such as Borland, Talk City, Trend Micro, Adaptec, Apple Computer, Rohto Pharmaceutical, Softmap Products and Activant Solutions. Drew has an MBA from Yale University School of Management and a B.A. in Physics from Reed College.