MKT 031: How To Price Products
Take this class to learn more about:
Course
Overview:
This
course provides a composite of pricing strategies. Each strategy
is examined for its underlying assumptions and relevance in specific
situations. The applications of different strategies is
illustrated with the help of examples from pricing literature.
The course will summarize each strategy by giving its definition,
objectives, requirements, and expected results. Credit/No
Credit Option.
Time: Friday, May 1, 8:30am - 6:40pm (Spring
2009)
Instructor: Valorie Carpenter
About the Instructor: Valorie
Carpenter has more than 25 years experience in leading marketing
organizations including both startup and large corporations in the
consumer package goods and technology industries. She has also
run her own marketing consulting business and published extensively on
marketing topics. Valorie has an MBA from Stanford University and
a B.S. in Business with departmental honors in Marketing from Indiana
University.