MKT 030:  Product Strategies

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Course Overview:
This course outlines how to determine product strategies based on market needs.  Students will become involved in such matters as number and diversity of products, product innovations, product scope, and product design.  Different dimensions of product strategies are examined for their essence, their significance, their limitations, if any, and their contributions to objectives and goals.  Each strategy will be exemplified with illustrations from marketing literature.  Credit/No Credit Option.

Time: Saturday, March 22, 8:30am - 6:40pm (Spring 2008)
Instructor: Susie Faries

About the Instructor: Susie Faries has more than 20 years experience in marketing services and business development.  Most recently Susie has been a business development consultant for a number of medical device companies and an ambulatory surgery center, and also been VP of Marketing for American Medical Response corporation.  She has expertise in the entire marketing function including market planning, strategy, research and distribution.  She has also run her own marketing consulting business and published on marketing topics.  Susie has an MBA from Regis University and a BA in English and Marketing from Roanoke College in Virginia.