Marketing Level II Certificate
The Marketing Certificate program focuses on the skills and attitudes necessary for successful marketing. A LEVEL I or LEVEL II certificate will be issued upon completion of required units and courses for that certificate level, independent of any previous level. Only courses completed with a grade of C or better may be used to satisfy requirements for a certificate.| Course Number | Course Title | Units |
| Complete a minimum of 16 units from the
following: |
||
| BUS 055 |
Business
Strategy for Success |
3 |
| BUS 078B |
Business
Communications |
3 |
| MKT 042 |
Salesforce
Management |
3 |
| MKT 057 | Retailing
Principles |
3 |
| MKT 058 |
Marketing
Research |
3 |
| MKT 059 |
Effective Public Relations |
3 |
| MKT 066 |
Business-to-Business
Marketing |
3 |
| MKT 068 | Marketing Channels |
3 |
| MKT 070 |
Product Management
Essentials |
3 |
| MKT 074 | Purchasing | 3 |
| MKT 081 | Direct Marketing |
3 |
| MKT 082 | Consumer Behavior |
3 |
| MKT 084 | Internet Marketing |
3 |
| MKT 201 |
Sales Internship |
1 |
| MKT 202 |
Customer Service Internship |
1 |
| MKT 203 |
Purchasing Internship |
1 |
| Total Program Certificate Requirements | 16 |