Marketing Level I Certificate
The Marketing Certificate program focuses on the skills and attitudes necessary for successful marketing. A LEVEL I or LEVEL II certificate will be issued upon completion of required units and courses for that certificate level, independent of any previous level. Only courses completed with a grade of C or better may be used to satisfy requirements for a certificate.| Course Number | Course Title | Units |
| Core Curriculum Courses
(Required) |
||
| MKT 040 |
Professional
Selling |
3 |
| MKT 056A |
Marketing Principles |
3 |
| MKT 056B |
Marketing Strategies |
3 |
| MKT 060 | International Marketing | 3 |
| MKT 081B | Advertising Principles |
3 |
| Complete 1 unit from the following: |
||
| BUS 077A |
Customer
Relationship Management |
1 |
| MKT 035 |
Marketing
Research Strategies |
.5 |
| MKT 036 |
The
Marketing Plan |
.5 |
| MKT 037 | Professional
Event Planning |
.5 |
| MKT 059A |
Public
Relations Basics |
.5 |
| MKT 059B |
Media Relations Basics | .5 |
| MKT 062 |
Global Exporting and
Importing |
1 |
| MKT 084A | Search Engine Marketing |
.5 |
| MKT 084B |
E-Mail Marketing |
.5 |
| Total Program Certificate Requirements | 16 |