Marketing


Marketing Level I Certificate 

The Marketing Certificate program focuses on the skills and attitudes necessary for successful marketing.  A LEVEL I or LEVEL II certificate will be issued upon completion of required units and courses for that certificate level, independent of any previous level.  Only courses completed with a grade of C or better may be used to satisfy requirements for a certificate.
 
Course Number Course Title Units 
Core Curriculum Courses (Required)


MKT 040
Professional Selling
3
MKT 056A
Marketing Principles
3
MKT 056B
Marketing Strategies
3
MKT 060 International Marketing 3
MKT 081A Advertising Principles
3



Complete 1 unit from the following:


BUS 077A
Customer Relationship Management
1
MKT 035
Marketing Research Strategies
.5
MKT 036
The Marketing Plan
.5
MKT 037 Professional Event Planning
.5
MKT 059A
Public Relations Basics
.5
MKT 059B
Media Relations Basics .5
MKT 062
Global Exporting and Importing
1
MKT 070A Keys to Successful Product Launch
.5
MKT 072 Social Medial Marketing
.5
MKT 072A Blogging for Business
.5
MKT 081B Getting Your First Customer
.5
MKT 081C Developing Sales Lead Programs
.5
MKT 081D Developing an Ad Campaign
.5
MKT 084A Search Engine Marketing
.5
MKT 084B
E-Mail Marketing
.5



Total Program Certificate Requirements
16

Effective:  Fall 2008