Instructor Info:

Melanie Meyer
(408) 855-5019
Email: melanie.meyer@wvm.edu

About the MKT 056A Course:

This course covers the areas and various activities involved in the transfer of goods from producer to ultimate customer.  Retail, wholesale and industrial marketing channels and institutions are investigated.  Discussion of marketing concepts, promotional strategies, pricing policies, and international marketing are incorporated. Credit/No Credit Option.

Student Outcomes:

At the end of this course you should be able to

• Describe the marketing function.
• Evaluate distribution channels.
• Identify product planning techniques.
• Evaluate sales promotional tools.
  

Spring 2012 Orientation:
Saturday, January 28 from 2:30-3:30pm in Room S1-401.

This is a completely online class -  all exams will be completed online.

Materials Required:

• Text:  MKTG5. Lamb/Hair/McDaniel, 2012.  ISBN# 1111528098.
  
• Access to the Internet 

• Definition of marketing
• The marketing environment
• Managing marketing information
• Segmentation, targeting and positioning
• Product, services and branding strategy
• New product development
• Promotional tools
• Marketing in the digital age