Instructor Info:

Melanie Meyer
(408) 855-5019
Email: melanie_meyer@wvm.edu

About the MKT 060 Course:

This course focuses on marketing management problems, techniques, and strategies necessary to incorporate the marketing concept when doing business in international markets. Credit/No Credit Option.

Student Outcomes:

At the end of this course you should be able to

• Evaluate international marketing strategies.
• Develop international marketing strategies.
  

Fall 2008 Orientation:
Saturday, September 6 from 4-5:30pm in Room S3-301.

"Getting Started" - More info

This is a completely online class -  all exams will be completed online.

Materials Required:

• Text:  International Marketing, 13ed. Cateora/Graham, 2007.  ISBN# 0073080063 or purchase an etext online (search by ISBN).
  
• Access to the Internet 

• The dynamic environment of international trade
  
• Cultural dynamics in assessing global markets
• The international legal environment
  
• Emerging markets
• Market entry strategies
• Exporting and logistics
• Integrated marketing communications and international advertising
• Personal selling and sales management in global markets
  
• Careers in international marketing.