Welcome
to Business Communications Online
at Mission College!
Instructor
Info:
Melanie
Meyer
(408)
855-5019
Email: melanie_meyer@wvm.edu
About
the BUS 078B Course:
An introduction to business communication examining form,
structures and style of written and oral communications as applicable
to business. This course will stress the importance of cultural
sensitivity and introduces skills required to be competitively
successful in today's global market.
Credit/No Credit Option.
Student
Outcomes:
At
the end
of this course you should be able to
- Evaluate a business message to determine whether it is
effective.
- Recommend techniques to use for better communication
across cultures.
- Compose effective email messages.
- Write a business memo, letter and report in proper
format using correct grammar.
- Formulate persuasive, sales and negative
communications using proper structure.
- Apply improved business communication skills to
employment communication.
|
|
Spring 2009 Orientation:
Saturday, February 7 from 3-4PM in Room E1-603.
"Getting Started" - More
info
This is a completely online class - all exams will be
completed online.
Materials
Required:
- Text: Business Communication: Process
and Product. Guffey, 6th
Edition, 2008. ISBN# 0324542909.
You may also purchase an ebook
at this site (search by
ISBN).
- Access
to the Internet
Topics
Covered:
- Communicating at Work
- Small Group Communication
- Communicating Across Cultures
- 3 x 3 Writing Process
- Effective Email Messages
- Routine Letters
- Persuasive and Sales Messages
- Negative Messages
- Writing Business Reports
- Proposals and Business Plans
- Speaking Skills
- Telephone Skills
- Employment Communication
|