Instructor Info:

Melanie Meyer
(408) 855-5019
Email: melanie.meyer@wvm.edu

About the BUS 078B Course:

An introduction to business communication examining form, structures and style of written and oral communications as applicable to business.  This course will stress the importance of cultural sensitivity and introduces skills required to be competitively successful in today's global market. Credit/No Credit Option.

Student Outcomes:

At the end of this course you should be able to

• Evaluate a business message to determine whether it is effective.
• Recommend techniques to use for better communication across cultures.
• Compose effective email messages.
• Write a business memo, letter and report in proper format using correct grammar.
  
• Formulate persuasive, sales and negative communications using proper structure.
• Apply improved business communication skills to employment communication.

Spring 2012 Orientation:
Saturday, January 28 from 1-2:30PM in Room S1-401.

"Getting Started" - More info

This is a completely online class -  all exams will be completed online.

Materials Required:

• Text:  BCOM, 3rd edition, 2011.  ISBN# 9781111527778.  
• Access to the Internet 

• Communicating at Work
  
• Small Group Communication
  
• Communicating Across Cultures
  
• 3 x 3 Writing Process
• Effective Email Messages
• Routine Letters
• Persuasive and Sales Messages
• Negative Messages
• Writing Business Reports
• Proposals and Business Plans
• Speaking Skills
• Telephone Skills
  
• Employment Communication