Why Complete a Marketing Communications Specialist Certificate?

  • Demonstrates you have developed core marketing communications skills.
  • Add to your resume to show your marketing communications skills are current.
  • Good first step towards completing a marketing degree at some point in future.

Questions? Please contact us.

Career Options

Public Relations

Public Relations Specialists

Employment of public relations specialists is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations. The need for good public relations in an increasingly competitive and global business environment should spur demand for these workers, especially those with specialized knowledge or international experience. Employees who possess additional language capabilities also are in great demand. Read more...

Meeting and Convetion

Meeting and Convention Planners

Employment of meeting and convention planners is expected to grow 16 percent over the 2008-18 decade, which is faster than the average for all occupations. As businesses and organizations become increasingly international, meetings and conventions become even more important. Read more...

Advertising

Advertising, Marketing and Promotions Managers

Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Read more...

Marketing Communications Specialist Certificate

Mission College offers a 16-unit Marketing Communications Specialist Certificate to students who successfully complete 16 or more units of course work as outlined below.  This certificate prepares students with the necessary skills required to conduct marketing communications.
Course Number Course Title Units 
Core Curriculum Courses (Required)    
BUS or MGMT 037 Fundamentals of Project Management 3
BUS 078B Business Communications 3
MKT 056A Marketing Principles 3
MKT 204 Marketing Communications Internship 1 - 3
     
Choose a minimum of 3 units from the following:    
MKT 059 Effective Public Relations 3
MKT 070 Product Management Essentials 3
MKT 081 Direct Marketing 3
MKT 081A Advertising Principles 3
MKT 084 Internet Marketing 3
MKT 083A Business Presentations Using Powerpoint 3
Choose a minimum of 3 units from the following:    
BUS 077A Maxmizing Sales With Salesforce.com 1
BUS 078E Persuasive Business Writing 1
BUS 078H Writing Effective E-Mail for Business 1
MKT 036 The Marketing Plan .5
MKT 037 Professional Event Planning .5
MKT 038 Copywriting Techniques 1
MKT 059A Public Relations Basics .5
MKT 059B Media Training .5
MKT 070A Keys to Successful Product Launch .5
MKT 072 Social Media Marketing 1
MKT 072A Blogging for Business .5
MKT 072B Podcast Marketing .5
MKT 081C Developing Sales Lead Programs .5
MKT 081D Developing an Ad Campaign .5
MKT 084A Search Engine Marketing 1
MKT 084B E-Mail Marketing .5
     
Total Program Certificate Requirements   16
Board Approval Date:  9/26/10